The fact is that individual doctors need to build personal brands and professional reputations to gain patients' trust. The internet blooms bring the golden opportunity for individual doctors to distinguish their professional practice in the intensely competitive world of healthcare delivery. There are fundamental suggestions to help individual doctors to boost their recognition:
1) Deeply understand your personal strengths and values
Just the same as a business analysis, the personal brand analysis helps doctors to consider their overall strengths and values as well as the ways to bring them to their daily practice.
Analyze your brand/service into these five categories and you’ll see how easy it is related to your strengths and values that set your brand ahead of others in the market:
● Service features and attributes
These are outstanding characteristics and features of the service you provide, they’re what make your patients like, want, and continue to use your services.
● Functional benefits of your service
What benefits do patients get from your service?
● Emotional benefits of your service
How do your patients feel while receiving your service?
What is the quality of your service?
● Persona
Develop customer profiles (persona) to identify who your ideal customers are. Customer profiles help you develop marketing messages that appeal to customers’ problems and needs, attracting customers to your brand.
● Brand idea
This is the brand’s essence and brand’s DNA, summarized in a short statement of what the brand stands for and the underlying reason why customers care about your brand.
2) Proactively build, monitor and maintain your online reputation
Read our article to find the useful information to boost your online reputation: https://www.seadoc.co/articles/how-patients-search-doctor-in-the-era-of-internet
3) Always keep your online and in-person brand consistent with one another
Keep your patients’ in-office experiences consistent with the marketing messages and professional environment that you advertise on the internet. Your online brand helps patients develop an idea of what they can expect from your office before they ever visit it, and it’s important to deliver on that promise. For example, if your brand is friendly and fun, ensure that these values would be considered in marketing choices as well as actions of your staff and your own bedside manner. Remaining consistent across all platforms or channels is a key to its success.
